Non-profit leaders are constantly looking for ways to increase mission awareness and gain more donations and volunteers. Marketing efforts can play a crucial role in achieving those goals, but marketing can also be expensive. In addition to the sometimes high costs associated with marketing efforts comes the fact that there seem to be limitless marketing … more »

In today’s blog, we are exploring how to answer this question – is your non-profit successful? Success can mean many things to many people. For non-profit organizations, it can be typical to first look at dollar signs. Has your organization seen a steady, incremental increase in donations year-over-year? Certainly, this is a telling fact. But … more »

Most non-profit leaders are constantly working to keep costs down while keeping donations and funding up. This can be difficult, as donations can fluctuate greatly over time (as can costs), and the bulk of financial contributions go to program initiatives, rather than employees or marketing efforts which could potentially increase donations. Here we share four … more »

Last week, Indiana’s best and brightest individuals in the construction industry gathered for the Indiana Subcontractors Association Construction Networking Event of the Year (ISA CNEY), and we were thrilled to have planned and attended the event. With more than 1,000 people registered to attend, the event featured a keynote speaker, an awards program which recognized … more »

Non-profit organizations looking to generate buzz around the great work their organization is doing should include public relations efforts into their annual marketing strategy. Spreading news about the organization, its mission and its milestones is a proven way to build non-profit awareness and possibly increase donations or volunteer numbers.   Sharing information with the media … more »